AIM Cookies Statement

What Are Cookies?

When you visit our website, it may store or retrieve information in your browser, mostly in the form of cookies. Cookies are small text files that are transferred to your computer’s hard disk by a website. This information might be about you, your preferences or your device and is typically used to make the site work as you expect it. The information does not usually directly identify you, but it can give you a more personalized web experience. 

What Types of Cookies Do We Use?

There are two broad categories of cookies: First-party cookies, served directly by us to your device and third-party cookies, which are served by a third party e.g. Google, LinkedIn. The Salience Learning website uses only third-party cookies.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are “session cookies”, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are “permanent cookies”, meaning that they survive after your browser is closed. They can be used by the website to recognize your computer when you open your browser and browse the Internet again.

  1. Performance Cookies
  2. Functionality Cookies

This website uses a total of 43 cookies that perform two functions, namely:

1. Performance Cookies – These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, length of time spent on the site, and if they get error messages from web pages.  These cookies don’t collect information that identifies you. All the information that these cookies collect is anonymous and is only used to improve how a website works. 

4 of the 43 cookies we use are performance cookies associated with Google Analytics

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. 

For more details on how Google processes your data please visit Google’s Privacy Policyavailable at  

To opt out of being tracked by Google Analytics across all websites visit Compatible with Chrome, Internet Explorer 8–11, Safari, Firefox and Opera.

The cookies associated with Google Analytics are summarized below.

Cookie nameCookie TypeSourceExpiryPurpose
_gat_UA-124594636-1PerformanceGoogleAt end of sessionThis cookie assigns a unique identifier to each visitor to the Blue Matter website. It prevents Google Analytics from counting a single visitor as multiple visitors as they explore the site. It expires as soon as a visitor’s session ends.
_gatPerformanceGoogleAt end of sessionThis cookie prevents the _gat_UA-124594636-1 cookie from being used more than once for a visitor in any one session. It expires as soon as a visitor’s session ends.
_gidPerformanceGoogle24 hours after sessionThis cookie assigns a unique identifier to each site visitor’s “session.” It expires after 24 hours.
_gaPerformanceGoogle2 years after sessionThis cookie assigns a unique identifier to visitors to the site. It is a longer-lasting ID that helps Google Analytics determine a visitor’s geography and track how many times they visit the website. It expires 2 years after it is created.

2. Functionality Cookies – These cookies allow our site to remember the choices you make (such as your language, preferences, or region) to provide a more personalized online experience. These cookies collect information that may be anonymous but may also include personal information that you have disclosed. If you do not accept these cookies, the site’s performance and functionality may be affected, and access to content on the site may be restricted. 

We use the following functionality cookies:

Cookie nameCookie TypeSourceExpiryPurpose
NIDFunctionalityGoogleNAThis cookie is a unique identifier generated by Google to remember preferences such as preferred language, how many search results to show on a page, and similar items.

Other Cookies


Used to track if a user has successfully filled out the gated content form.

These cookies are used by wordpress to track your editor settings.

These cookies are set from the JazzHR careers widget.
GDPR Cookie Consent Plugin

These cookies are used to keep track of your cookie preference on this site.

These cookies are used by the embeded Vimeo Player.

These cookies are used by the embeded YouTube player.
AddThis Social Media Plugin

These cookies are associated with the AddThis social sharing widget which enables visitors to share content with a range of networking and sharing platforms.

How to control or delete cookies

Because we respect your right to privacy, you can choose not to allow some types of cookies. You have the ability to accept or decline cookies by modifying the Cookies Settings in your browser. You can also delete cookies that have already been set. However, note that blocking some types of cookies may impact your experience with the site and the services we are able to offer. If you have accepted our use of some or all cookies, the above information relates to cookies used on this website only. Please note that any consent to accept or to decline cookies is limited to this website only and not to other third-party owned websites or any other webpages, which may be hyperlinked to this website. For more information on cookies used by those websites, please refer to the specific privacy notice or cookie policy on those websites. 

You can change your cookie settings for this website at any time by visiting our Cookies Settings center. If you wish to restrict or block web browser cookies which are set on your device, then you can do this through your browser settings; the Help function within your browser should tell you how or you can click on one of the links below to go directly to the user manual for your browser: 

Alternatively, you may wish to visit, or which contain general information about cookies and comprehensive information on how to modify the cookie settings on a wide variety of browsers and how to delete cookies from your computer. For information on how to do this on the browser of your mobile phone or tablet you will need to refer to your device manual.

If you wish to read more information on Salience Learning’s commitment to privacy and its privacy practices, please visit our Privacy Policy available on our corporate website.